How NN.07 Made Minimalist Menswear the Right Amount of Fun
Equally important, though, is fine-tuning those products for the folks who’ll actually buy them. Hence, for example, the brand’s recent focus on soft tailoring—suiting that guys actually want to wear, Loft says—and the mercifully unpretentious vibe NN.07 works tirelessly to cultivate. The brand’s nubby wool sweaters, airy poplin shirts, and loose pleated trousers look luxurious without being precious about it—and, more importantly, feel like they’re designed for the long haul. Like any brand its age, NN.07 has experienced its share of peaks and troughs, but it’s found ways to recalibrate through thoughtful collaborations and well-timed cultural moments. Shoes have been a particular focus—partnerships with heritage names like Fracap, Sebago, and, soon enough, Clarks, underscore a commitment to artistry—though Loft hints that there are plenty more in the pipeline. NN.07 Deon 50037 Checked Organic Cotton Shirt NN.07 Reed 50057 Cotton-Blend Seersucker Shirt NN.07 Otis 1882 Straight-Leg Organic Jeans NN.07 Sonny 1866 Straight-Leg Jeans Source link








