Hello! chief content officer Sophie Vokes-Dudgeon and screenshot of the Hello! website homepage on 31 July 2026 Celebrity and royal magazine brand Hello! has “plugged the gap” from lost advertising revenue from Google Discover page views by boosting content syndication. Advertising revenue share from platforms like Apple News, MSN, Yahoo and Newsbreak is seen as a bridge while Hello! builds up its first digital paid membership offering, chief content officer Sophie Vokes-Dudgeon told the Press Gazette podcast. She described a “year of transformation” for Hello! following a massive hit to its Google Discover traffic that began in August 2025 and saw website audience fall 24% (to 4.7 million) compared to the month before. Vokes-Dudgeon said Hello! had been “riding a Google wave” and that Discover in particular had helped it reach a peak audience of about 40 million unique visitors globally per month. She said Hello! had seen Google fluctuations in the past, notably following a major website relaunch in 2023, but that it was the Discover algorithm change towards promoting social media posts, Youtube …