Integrating consumer perspectives into organic farming
Mariano Votta and Bianca Ferraiolo of Cittadinanzattiva – Active Citizenship Network explore how an EU workshop in Rome explores how consumer insights can shape the future of organic farming. On 29 and 30 April, Cittadinanzattiva – Active Citizenship Network (ACN) will host in Rome, Italy, an EU workshop titled “Responding to consumers’ needs in organic farming: a qualitative assessment“. Policy context and targets Organised within the framework of the Organic Farming Innovations Network Europe (OH-FINE) project, the event will bring together consortium members, independent experts, representatives of national civil and consumer associations from several European countries, as well as leaders of the EU umbrella consumer association European Consumer Union (ECU), to discuss the practical integration of end-user needs into the organic supply chain. The European Union’s Green Deal and “Farm to Fork” strategy have set an ambitious target: 25% of EU agricultural land under organic farming by 2030. To reach this, the current growth rate must double. However, the transition is not merely a technical hurdle for farmers; it is a social and economic evolution …
