‘Shop Different’: Apple Retail Pioneer Ron Johnson Shares the Inside Story
Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target. Johnson and writer Zander Nethercutt have teamed up for a new book entitled Shop Different: How Retail Revealed Apple’s Genius, releasing next Tuesday, September 22, and I recently had a chance to read through the book and chat with Johnson about it. Shop Different covers Johnson’s background including his time at department store Mervyn’s and at Target, but the bulk of the book unsurprisingly focuses on his work at Apple as his biggest success story and a topic of significant interest for legions of Apple fans and others in the business world and beyond. Johnson started at Apple on February 1, 2000, and he worked hand-in-hand with Jobs and other Apple executives to develop a vision and buildout plan for Apple retail stores, leading to the opening …









