Just ahead of the 2026 FIFA soccer World Cup, talent agency Gersh is expanding its soccer representation business with a U.K. acquisition and launch of a new soccer unit. The agency’s You First Football division has bought PLG to form Gersh Football, a global soccer representation business that “brings together two established agencies under a unified banner and expands the agency’s reach and infrastructure across the ‘big five’ major [soccer] leagues,” the companies said. Those five leagues are the English Premier League, Italy’s Serie A, Spain’s LaLiga, Germany’s Bundesliga and France’s Ligue 1. Financial terms of the acquisition weren’t disclosed, but Gersh highlighted benefits such as “greater resources, enhanced operational capabilities and a stronger international footprint.” PLG has represented players such as Trent Alexander-Arnold, Jarrod Bowen and Scotland national team captain Andrew “Andy” Robertson, while You First’s roster includes the likes of Fabián Ruiz, Alexia Putellas, Christoph Baumgartner, Mikel Jauregizar and Luis de la Fuente. Gersh Football will continue to be headquartered in Spain and will open a new office in the U.K., alongside its existing presence in Italy, France, Austria, …