All posts tagged: primes

The Masters is Amazon Prime’s next test in live sports

The Masters is Amazon Prime’s next test in live sports

Often called “a tradition unlike any other,” the Masters golf tournament has a non-traditional media partner this year. For the first time, Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday (10 a.m. Pacific) ahead of ESPN’s telecasts on cable and its streaming platform. CBS will carry the final two rounds over the weekend as it has since 1956, while the network’s streaming platform Paramount+ will have two hours of early coverage on those days. Amazon’s piece of the Masters came after years of talks the company conducted with Augusta National while building its portfolio of live sports events which include the NFL’s Thursday Night Football package, the NBA and NASCAR in the U.S. and Champions League soccer and Wimbledon tennis in international markets. Live sports rights are expensive — Amazon did not disclose what it’s paying for the Masters — but the biggest events guarantee large audiences, making them less risky than high-priced investments in scripted movies and TV series. The Masters …

Prime’s ‘masterpiece’ crime film Searching is the perfect modern twist on the genre

Prime’s ‘masterpiece’ crime film Searching is the perfect modern twist on the genre

Crime films are some of the earliest known genres of the medium, with some of the originals dating all the way back to the early 1900s. As such, it may feel that every avenue has been explored, but in 2018, the film Searching took the genre in an entirely different direction. Set entirely across smartphones and computer screens, the film followed single dad David Kim (John Cho) as he attempts to solve the disappearance of his teenage daughter, Margot (Michelle La). Although initially conceived as an eight-minute film, it was expanded to feature length to great critical and commercial success, earning $75 million against an $880,000 budget. The film’s synopsis reads: “David Kim becomes desperate when his 16-year-old daughter, Margot, disappears and an immediate police investigation leads nowhere. He soon decides to search the one place that no one else has: Margot’s laptop. Hoping to trace her digital footprints, David contacts her friends and looks at photos and videos for any possible clues to her whereabouts.” The success of the film, which is now available …

New psychology research reveals how repetitive thinking primes involuntary memories

New psychology research reveals how repetitive thinking primes involuntary memories

New research provides evidence that the repetitive thoughts occupying a person’s mind can directly influence the spontaneous memories they experience later. This phenomenon, termed “preoccupation priming,” suggests that focusing on a specific topic creates a tendency for the brain to retrieve personal memories related to that subject. The study was published in the scientific journal Consciousness and Cognition. Psychologists have studied involuntary autobiographical memories for many years. These are memories of past personal events that pop into consciousness without any deliberate attempt to retrieve them. They often occur during mundane activities, such as walking down the street or washing dishes. Previous research indicated a strong connection between a person’s current life concerns and the content of these spontaneous memories. For instance, diary studies showed that individuals going through a breakup or starting a new diet often reported involuntary memories centered on those specific themes. However, these earlier studies were primarily correlational. They relied on participants recording their daily experiences, which made it difficult to determine the direction of cause and effect. It was unclear if …

Rise Of “War Unicorns” As Big Defense Primes Face An “Adapt Or Die” Moment

Rise Of “War Unicorns” As Big Defense Primes Face An “Adapt Or Die” Moment

“Rebuilding our military and reestablishing credible deterrence demands the Department of War (DoW) put our Acquisition System and Enterprise on a wartime footing and dramatically accelerate the fielding of new technology and advanced capabilities to maintain the military superiority of our Armed Forces,” Secretary of War Pete Hegseth announced in his November acquisition reform package. Translation: The DoW under Pete Hegseth and the rest of the procurement process is moving away from bloated legacy defense primes toward defense tech startups, creating the next boom that is already underway, giving rise to “war unicorns” like Palmer Luckey’s Anduril Industries. Adding further color to the DoW’s procurement process reset is a conversation Army Secretary Dan Driscoll had with Bloomberg earlier this week. Driscoll said that major US defense contractors must adapt to a revamped DoW procurement process or risk being displaced by firms that have historically stayed outside defense contracting. “They have got to adapt and change or die, and we will hold them publicly accountable if they don’t,” Driscoll said, adding, “It does not mean we …

Early life adversity primes the body for persistent physical pain, new research suggests

Early life adversity primes the body for persistent physical pain, new research suggests

New research suggests that difficult experiences in childhood may prime the nervous system for chronic pain later in life. A study involving nearly 2,500 trauma survivors found that those with a history of abuse or bullying were more likely to suffer from persistent physical pain following a car crash or similar event in adulthood. The researchers validated these findings by observing similar patterns in laboratory rats. These results, published in the journal Pain, provide evidence that early life adversity is a biological vulnerability factor for poor recovery from injury. Most people experience a traumatic event at some point in their lives. While the majority of individuals recover physically and emotionally, a subset develops chronic post-traumatic musculoskeletal pain. This condition is characterized by persistent soreness and discomfort that often continues long after physical injuries have healed. Medical providers have struggled to identify which patients are most at risk for this outcome. The inability to predict who will develop chronic pain hinders the development of preventive treatments. Previous research has established that early life adversity can harm …