BBC ends “iconic” sports programme after five decades – and reveals why
BBC has called time on “iconic” winter sports show Ski Sunday after nearly 50 years on our screens. The much-loved programme has brought all the biggest snow sports stories and athletes into British homes since its debut in 1978. Ski Sunday has been a central part of UK winter sports coverage over the past five decades and, alongside its unmistakable theme tune, included a combination of event highlights, interviews and features. However, the broadcaster announced in a statement on Tuesday afternoon that “following careful consideration, BBC Sport has decided to say farewell to Ski Sunday, ending a remarkable run over nearly five decades”. In explaining the decision, BBC Sport pointed toward “changing audience behaviours and the tough financial decisions needed to meet savings requirements” as the need to ensure it “delivers value for licence fee payers and serves audiences across platforms”. The statement also paid tribute to “the extraordinary people who have worked on the programme throughout its history, both on screen and behind the scenes”. Ski Sunday presenter Graham Bell at the 2014 Winter …









