Why Samsung Gave Its Next Folding Phone a New Shape
Think “folding phone,” and Samsung probably comes to mind. The company has led the charge in the category since it debuted the first Galaxy Fold in 2019. It has refined the hardware of its Fold and Flip devices ever since, making them thinner, lighter, and stronger. So what’s next? A new shape, apparently. On Wednesday, at its second Galaxy Unpacked event of the year, Samsung revealed a brand-new design for the Galaxy Fold8—a passport-shaped, book-like fold—which sits in between the now-rebranded Galaxy Z Fold8 Ultra and the compact Galaxy Z Flip8. Drew Blackard, Samsung’s senior vice president of Mobile Product Management, says it’s all about expanding the portfolio. The larger, heavier, big-screen Galaxy Z Fold8 Ultra caters to productivity-oriented folks, and the Flip8 satisfies anyone prioritizing portability, but the new Fold8 is all around consuming content. The new passport-style Galaxy Z Fold8. Photograph: Julian Chokkattu “One of the things we’re seeing, in the past few years, is an explosive growth in mobile video watching,” Blackard tells WIRED. “Consumers watch 80 percent of their video on …








