‘Like, Follow, Subscribe’ explores the lives of family influencers : NPR
On April 2, Aubree Jones, a Mormon mom influencer with more than 4 million social media subscribers, posted a video in which she and her husband, Josh Jones, and their seven children stand together in the hallway of their house. Everyone is grinning. White text above them reads “We have an announcement… We’re expecting…” Josh lifts their little white dog into the air from where she was hidden behind the gaggle of humans; she kicks a little, clearly not thrilled at being airborne. “Puppies!!!” the final caption reads. The short video may seem innocuous but, like so much family influencer content, it’s a rich text once you begin to dig into it. Until the reveal, for instance, the older kids hold their awkward poses, smiles rigid, while only the toddler at the bottom right seems free to look bored and distracted. What are they all thinking? What were they doing before being called in to help their parents earn a living by shooting the video? Then there’s the pregnancy announcement itself, which — along with …
