Google Discover grouping publishers together below AI summary
Members of the SEO for news panel at The Audience Club in London on Thursday 25 August. Left to right: The Audience Club’s Clara Soteras, Reach SEO and Discover director Nicola Agius, Daily Mail director of SEO Carly Steven, ex-Telegraph SEO director Harry Clarkson-Bennett, and SEO experts/strategists Lily Ray and Steven Wilson-Beales. Picture: The Audience Club Google has started replacing publisher links in its Discover feed with AI-written posts summarising related stories. The new feature, deployed sporadically so far, follows Discover changes which have already downgraded publisher posts in favour of content from X and Youtube. Publishers have seen a sharp drop in referral traffic from the news aggregation feed served to smartphone users. The Discover AI summaries are similar to AI Overviews deployed in in the main search results, with Discover showing around two sentences before publisher logos appear in thumbnails indicating who has been cited. The arrival of this feature in the UK was first flagged by Reach SEO and Discover director Nicola Agius on Linkedin. She noticed a grouping of 14 publishers …

