All posts tagged: taskforce

Podcast Industry Taskforce Forms To Determine: What Is A Podcast?

Podcast Industry Taskforce Forms To Determine: What Is A Podcast?

As the podcast industry debates the definition of a podcast and wades through unclear ad measurement tools, a secret industrywide taskforce has been meeting to combat the problem.  Since July 2025, a group of 12 podcasting leaders, including representatives from Spotify, SiriusXM and YouTube, have been discussing a possible shared podcast definition and sharing information on ad measurement, which varies by platform and by medium. The group was organized by podcast advertising agency Oxford Road, which sits on the taskforce alongside UTA agents, podcasting platform Libsyn, metrics platform Podscribe, podcast growth platform FlightStory and top podcasting advertisers DraftKings and BetterHelp.  The definition of what a podcast is has been thrown into question by the rise of video podcasts, which are increasingly appearing and competing alongside television shows. The issue in not having a standard definition is the fact that it then causes friction in the ad-buying process, as departments debate whether it falls under video, audio, creators or something else.  “What ends up happening is when advertisers are deciding whose budget this is to come …

Britain launches coordinated taskforce targeting illegal gambling payments advertising and operators

Britain launches coordinated taskforce targeting illegal gambling payments advertising and operators

The British government has laid out how a new Illegal Gambling Taskforce will operate as ministers step up pressure on unlicensed betting businesses targeting UK customers. Officials said the group will bring together regulators, payment companies, technology platforms, law enforcement agencies, trade bodies and gambling industry representatives. It will focus on disrupting financial transactions connected to illegal operators, limiting online advertising tied to unlicensed gambling, and improving coordination between organizations already involved in enforcement work. “The taskforce aims to identify solutions to the issues identified by the taskforce and its sub-groups in relation to the facilitation and promotion of illegal gambling, particularly online,” the government said in the published terms of reference. The taskforce will be jointly led by the Minister for Museums, Heritage and Gambling and the Department for Culture, Media and Sport’s director of sport and gambling. While industry figures and companies will participate, the government said their identities will remain private. “Names of specific organisations and individuals that are members will not be published,” the document states.  Officials plan to run the …