Why ‘KPop Demon Hunters’ Deserves the ‘Criterion Treatment’
Over the past year, KPop Demon Hunters seems to have completely overtaken culture. Since premiering on Netflix in June 2025, the animated film has been watched nearly 650 million times and, according to Nielsen, accounted for some 20.5 billion viewing minutes last year. The soundtrack topped Billboard charts that fall; Spirit Halloween instantly sold out of licensed costumes. But even the most ardent fans likely did not anticipate the mega-hit’s next big merch drop: a disc release from the Criterion Collection, home to some of cinema’s most distinguished titles. By some metrics, KPop Demon Hunters may be the most popular movie ever to be added to the collection. (Other new entries include David Lynch’s Wild at Heart and a Ukrainian folk romance from 1965.) It’s almost certainly the first Criterion inclusion to have its own flavor of McFlurry. KPop Demon Hunters is an unlikely candidate for what’s come to be called “the Criterion treatment”: a painstaking transfer to disc, along with a making-of documentary and other special features, and a number printed on the box’s …







