TikTok trend sparks boom in tinned tuna sales at UK supermarkets
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Tinned tuna has ascended to the “height of culinary fashion,” driven by social media influencers on TikTok, leading to a significant surge in sales for the everyday cupboard staple. Supermarket giant Tesco has reported an almost 18 per cent increase in its tinned tuna sales over the past two years, equating to an additional 2.25 million kilograms of the product. While tinned fish, including tuna, was a prominent kitchen essential in the UK throughout much of the 20th century, its widespread popularity gradually waned following the advent of refrigeration post-Second World War. Although sales remained robust for decades, experiencing a brief spike during lockdown due to demand for long-shelf-life foods, it is now younger consumers on social media platforms who are bringing it back …



