How Ubisoft, the French video game giant, hit breaking point after years of turmoil
The Ubisoft logo at the Paris Games Week show in 2024. SARAH MEYSSONNIER / REUTERS A radical overhaul of its organization, cancellations and postponements of games, studio closures, an aggressive cost-cutting plan and a reversal on the highly sensitive issue of remote work all featured in the shock announcements of European video game giant Ubisoft on Wednesday, January 21, as the company unveiled measures to keep it from running out of steam. According to the French company, the project is expected to result in a loss of more than €1 billion over the year. The projection set off alarm bells in the markets, and by mid-afternoon on Thursday, Ubisoft’s share price had plummeted 38% on the Paris stock exchange, a historic drop for a stock that had already lost half its value in 2025. On Thursday morning, in front of Ubisoft’s Paris office, Chakib Mataoui, a representative for Solidaires Informatique, a French union representing tech and IT workers, was on strike. “The anger among employees was immediate,” said Mataoui, recognizable by the pink vest draped …

