All posts tagged: Vertu

Vertu Is Back With a Folding Phone Powered by—Surprise—an AI Agent

Vertu Is Back With a Folding Phone Powered by—Surprise—an AI Agent

Published by skeptic

Vertu is a company known for making extraordinarily gaudy smartphones with outdated technology, luxe materials, and eye-watering prices. Now the brand is here to meet the AI moment with its first-ever book-like folding phone, complete with an AI agent on board. The company announced the AlphaFold smartphone on Thursday—targeting business executives—which comes outfitted with the Hermes Agent. This agent can purportedly handle schedules and tasks on a user’s behalf and “connect to enterprise systems.” Agents are big in the smartphone world right now, with companies like Google and Samsung offering ways for Gemini on Android smartphones to perform tasks such as booking an Uber or ordering DoorDash. Vertu is cashing in on that trend. But the company has a checkered past. Originally, Vertu was a Nokia subsidiary that made handcrafted luxury Nokia phones (in the UK!) in the early 2000s. Each phone came with access to a live concierge service. The company faced headwinds with the smartphone revolution and fell behind the times. Vertu then changed hands over several years, with various acquisitions, eventually shuttering …

Vertu wants CEOs to run companies from an AI foldable starting at ,880

Vertu wants CEOs to run companies from an AI foldable starting at $6,880

Published by skeptic

Luxury smartphone brand Vertu on Thursday unveiled a foldable phone powered by an AI agent that connects with enterprise software and coordinates workflows. The company is targeting executives who manage business operations and communications on the move. Called the Alphafold, the foldable smartphone starts at $6,880 for the calfskin version. Higher-end models feature bespoke finishes including alligator leather, 18K gold, and natural diamond accents, along with customized detailing. This continues Vertu’s long-standing strategy of positioning its phones as luxury status symbols aimed at affluent buyers. The company told TechCrunch that its highest-end standard model is currently priced at $46,800, with further customization options available. The launch marks Vertu’s latest attempt to reinvent itself for the AI era after struggling to remain relevant in the modern smartphone market. The Hong Kong-headquartered company, once known for luxury handsets and concierge services popular among wealthy buyers before the rise of the iPhone, has changed ownership multiple times over the years as mainstream smartphone makers came to dominate the industry. Nonetheless, Vertu is betting the Alphafold can help reinvent …