Wired launching forum-style app as added subscriber benefit
Wired magazine Wired is launching a new forum-style app which lets readers interact with its editorial team. The app, said to be launching “very soon”, is set to feature forums on which subscribers can interact with Wired journalists about the title’s key coverage areas across tech and politics. Arielle Goldstein, audience development manager at Wired, said the app will serve as a “community power play” and is one of several ways the brand is aiming to keep readers on its own platforms rather than social media. She told the Audiencers Festival in London: “We envision that we will have forums on the app where people can come and interact with other Wired readers based on subject matters, and also Wired staff, Wired writers on that same subject matter as well. “So you might be thinking to yourself, can’t people just go to Reddit for that? The answer is no, because our journalists aren’t hanging out on Reddit. They will be in the app, they will be able to answer your questions in the app, and …









