Kylie Jenner took to her Instagram on Sunday to share a stunning photo promoting her new KHY collection, but it seemed a detail in the comment section, not the campaign itself, was what got fans talking.

The Kylie Cosmetics beauty mogul, 28, shared a new Instagram carousel promoting her summer KHY collection, as she posed powerfully in a matching floral bra top and scarf-style skirt knotted at the centre and side. The outfit was paired with diamonte silver cross heels, and no jewellery, which solidified the clothing line front and centre. 

The images, which amassed over 471,000 likes, are part of a campaign that describes a ‘personal scrapbook’ of summer in New York City, with other images on the star’s account including black and white film frames and city scapes drenched in sunlight. 

One fan left a comment that addressed the Keeping up with the Kardashians star by her full name, as it read: “’Kylie Kristen Jenner”, and fans were quick to discuss where the sweet middle name had come from. 

A nod to her famous mother, Kris Jenner – born Kristen Mary Houghton – who shortened it to Kris when she got older, serves as a reminder of how tightly knit the family remains. With siblings, Kourtney, Kim, Khloe, Rob and Kendall all carrying their own unique tribute to relatives. 

Kim Kardashian’s middle name is Noel, Kourtney’s is Mary – the same as her mother’s – Khloe’s is Alexandra and Kendall’s is Nicole.  But the youngest, and arguably most successful Kardashian, has been eager to grow her KHY empire without the help of her infamous last name. 

The first of the bunch to appear on the cover of British Vogue, the star’s multigenerational reach has changed the nature of ready-to-wear fashion like no other. 

Kylie describes the collection as “inspired by summer travel, warm nights, and evenings out.” In the official Khy press release, it explained that the campaign “captures the raw intimacy of a New York City summer.”

“Inspired by summer travel and warm nights, Dear Summer, Love KHY is built around a single idea – a wardrobe that moves as freely as the season itself. Anchoring the collection is the silk capsule, crafted from 100% silk georgette across four expressions: a custom hand-drawn floral, the brand’s signature “Leo” Leopard, and lingerie-inspired styles in seafoam blue and black, all developed in-house by Kylie and the KHY team.”

While the Forbes billionaire may revolve around her multi-million dollar Kylie Cosmetics empire, her clothing brand, and her whirlwind romance with Hollywood’s Timothee Chalamet – at the heart of it all, is her children. 

Kylie shares two children, Stormi and Aire with ex-partner Travis Scott, and has often expressed how motherhood has been the biggest transformation of her life – more than any business venture. 

Sharing in an interview with TMRW, the reality TV star shared that it’s brought her a sense of strength and fulfillment unlike anything else. “Becoming a mom was the biggest change for me,” she told the outlet. Adding, “I’ve grown so much as a person and I continue to grow every single day. I love learning and I’m trying to be the best person I can possibly be. It’s been such a challenging year but the silver lining was that I had so much more time to spend with my family.” 

It seems like her middle name, Kylie, continues keeping her family at the centre of her world, and it is perhaps why the star has been able to do it all, before even reaching 30.