At Tuesday’s NBA Draft, AJ Dybantsa was selected first overall by the Washington Wizards—and nobody was less surprised than he was. “I mean, I’ve been number one my whole life,” the 19-year-old wing told me the day before, over a FaceTime call from the Hublot boutique in Lower Manhattan. “I don’t plan on dropping.”
What he did plan on, however, was wearing an excellent watch on draft night. On Monday, Dybantsa flashed me his new Hublot Big Bang Unico Titanium Rainbow. Without the help of a stylist, or even a consultation with a group chat or trusted friend, the new Wizard selected this watch entirely on his own. “I knew I was going to wear this watch,” he said. “Nobody would convince me not to wear this watch.” Dybantsa was so sure this was the one that he didn’t try on a single other watch, despite having access to the brand’s entire store. This Rainbow Big Bang was laid out for him when he arrived.
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Luxury watches are often used as markers of a job well done, given to commemorate a first job, big promotion, or retirement. It’s no different for number one draft picks. “That picture [after getting selected] is going to be with me for the rest of my life, it’s probably going to be the biggest day of my life,” he said. “So you gotta look nice, have a nice suit, have a nice watch, especially.”
So why was this Hublot the right watch for the most important night of his life so far? Dybantsa called his selection a no-brainer. Last year, while he was lighting it up at BYU, a video of Dybantsa rapping the Gunna song “on one tonight” went viral: “I went to AP, spent 200K, they sold me the frost rainbow face.” I know the clip well, because whenever my scrappy Brooklyn Nets would lose a game last season, fans hoping to draft Dybantsa would post the video online. Dybantsa chose to lean right into that with this watch. “People call me Rainbow Face,” he says, “so I thought it’d be cool to wear it on draft night and make some noise.”
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