Co-founder and chief executive of the Los Angeles-based clothing brand Kids of Immigrants, Daniel Buezo takes pride in his Honduran heritage. A first-generation American with roots extending from San Pedro Sula on his mom’s side and Comayagua on his dad’s, the entrepreneur was born and raised in Brooklyn, N.Y., before moving to the Pico Union neighborhood of Los Angeles a decade ago.

His company was inspired by living near the always-active street vendors of Macarthur Park, Buezo said, adding that he witnessed the same hustle culture in New York: immigrant families selling whatever they could to make a buck and give their kids a better life.

The CEO has always been passionate about fashion and worked retail through high school and college. In 2013, he met Weleh Dennis, who has worked at Louis Vuitton and later became co-founder of Kids of Immigrants.

“When he first mentioned the name ‘Kids of Immigrants,’ it just stuck. It was something that was true to who we were,” said Buezo, who grew up rocking brands like Nautica and Polo by Ralph Lauren. “These American heritage brands, we just felt like it didn’t represent who we were.”

Through the years, Kids of Immigrants has formed multiple partnerships with companies such as Nike and Buchanan’s Whisky, the collaborator on their recent Family Reunion line that launched this summer.

We asked Daniel to share his five favorite Latino-owned businesses in Southern California. Here are his picks.