France is hiking prices for non-Europeans at the Louvre this week, provoking debate about so-called “dual pricing.” Starting on Wednesday, January 14, any adult visitor from outside the European Union, Iceland, Liechtenstein and Norway will have to pay €32 ($37) to enter the Louvre – a 45% increase – while the Palace of Versailles will up its prices by €3.
Americans, UK citizens and Chinese nationals, who are some of the museum’s most numerous foreign visitors, will be among those affected, as will tourists from poorer countries. The French move has few precedents elsewhere in Europe, but is more common in developing countries, where tariffs at sites such as Machu Picchu in Peru or the Taj Mahal in India vary.
Trade unions at the Louvre have denounced the policy as “shocking philosophically, socially and on a human level” and have called for strike action over the change, along with a raft of other complaints. They argue that the museum’s vast collection of 500,000 items, including many from Egypt, the Middle East or Africa, hold universal human value. While rejecting discriminatory pricing on principle, they are also worried for practical reasons, as staff will now need to check visitors’ identity papers.
‘Not meant to pay’
Other state-owned French tourist hotspots are also hiking their fees, including the Chambord Palace in the Loire region (west) and the national opera house in Paris. The government has justified the increases on financial grounds, aiming to raise €20-30 million annually at a time when it is under pressure to boost revenues and cut spending.
Some of the funds will go toward a colossal plan to renovate the Louvre, which French President Emmanuel Macron announced last year. Estimated to cost around a billion euros, unions and some art critics have called the project wasteful. Everyone agrees the Louvre is in poor shape, however, with a recent water leak, structural problems and an embarrassing daylight robbery in October focusing minds.
“I want visitors from outside the EU to pay more for their entry tickets and for that surcharge to go toward funding the renovation of our national heritage,” Culture Minister Rachida Dati said at the end of 2024 as she announced the hikes. “The French are not meant to pay for everything all by themselves,” she added.
European outlier
It remains to be seen whether the break with European convention by the continent’s most-visited country will spur other cultural destinations to follow suit. Pricing based on age is commonplace in Europe, with access for under-18s free at places such as the Acropolis in Athens, the Prado in Madrid or the Colosseum in Rome to encourage them to visit. The Louvre will remain free for minors from all countries and Europeans under 26. Other destinations, such as the Doge’s Palace in Venice, offer free entrance for city residents.
Britain has long had a policy of offering universal free access to permanent collections at its national galleries and museums. But the former director of the British Museum, Mark Jones, backed fee-paying in one of his last interviews in charge, telling The Sunday Times newspaper in 2024 that “it would make sense for us to charge overseas visitors for admission.” The proposal prompted debate but has not been adopted.
A research paper published last year by The Cultural Policy Unit, a British museum think tank, opposed it for both practical and philosophical reasons. It would reduce entries, lengthen queue times and overturn a centuries-old policy, the report concluded. “Britain holds its national collections for the world – not just its own residents,” it objected.