All posts tagged: Asda campaign

Half of us need to brush up on their football knowledge before this su | UK | News

Half of us need to brush up on their football knowledge before this su | UK | News

It’s the final countdown as Brits gear up for a summer of world-class football. But despite our love of the beautiful game, the truth is many of us are just along for the ride – with 60% admitting they’re fair-weather fans, and 48% confessing they feel “out of their depth” when the football chat kicks off. New research by Asda reveals that 28% don’t feel confident joining in the conversation, while 46% worry about saying the wrong thing in front of more knowledgeable fans. Yet that doesn’t stop us wanting in on the action, with 74% saying they still enjoy the big moments – even if they don’t fully understand what’s going on. And when it comes to keeping up appearances, many are resorting to a bit of blagging, with 15% pretending they know the rules when they don’t, and 14% confessing to googling things mid-conversation. This summer Asda has signed up former England star Chris Kamara and former Scotland striker Kris Boyd to help teach fans the basics. Swapping the studio for the supermarket …