Reading used to be a fairly local hobby. You talked about books with friends, joined a library group, or met up with the same people once a month for a book club. Now a lot of that chatter happens online. TikTok, Goodreads, Reddit, Discord, and group chats have made it possible to find other readers whenever you feel like talking about a book. BookTok made book talk faster A traditional book club gives everyone a few weeks to read the same title and BookTok can turn a book into a talking point overnight. The videos don’t have to be proper reviews either. Someone can film a 30-second rant about an ending they hated or recommend a romance because the main couple spent 300 pages annoying each other before finally getting together. That is often enough to get people interested. It has also made it much easier for ordinary readers to become creators. Plenty of BookTok accounts start with someone filming a few books on their bedroom shelf and talking about what they’ve been reading lately. …