For as long as people have been putting effort into anything, there’s been a push to get the most “bang” for your “buck.” More simply, it’s to get the greatest amount out by putting the least amount in. And if that’s what you’re after — that type of optimization — you might have heard of the term BrainMaxxing: the evolution of the mental part of what was once called lifehacking. Unfortunately for those of you who are truly seeing to grow your minds, that arena is full of what can only be rightfully called grift: detoxing your body from activities that give you the “hit” of a mental reward, giving your brain a regular schedule of structured activities that stimulate your cognitive efforts, supplements to “wake your brain up” optimally and “give your brain rest” at the appropriate time, and using digital tools to, as one dedicated website calls it, maximize your brain potential. While the BrainMaxxing movement does have a large amount of extraneous, profiteering aspects surrounding it, the idea at the core of …