Influencers are turning baby bumps into business models
This story was originally reported by Jasmine Mithani of The 19th. Meet Jasmine and read more of their reporting on gender, politics and policy. There’s only one career where having a baby can boost a woman’s career: influencing. Other women in the workforce have to contend with the motherhood penalty, but moms-to-be making a living on social media can rake in cash with sponsorships that continue well past their due dates. Individual brand deals can go for $25,000, while the most popular family vlogging YouTube channels earn an estimated $200,000 a month. It’s no wonder young mothers are clamoring toward the profession. “Influencerdom is the new American dream,” journalist Fortesa Latifi proclaimed earlier this month at the launch of her book “Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online.” Latifi’s book delves into the world of family vlogging, the vein of internet fame centered around the daily lives of parents and their kids. The most popular accounts post videos of their kids on platforms like YouTube that can pay out hundreds …

