All posts tagged: car design

Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In

Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In

The Ferrari Luce, the first electric vehicle in the brand’s history, has generated heated discussion online, as comments and opinions about the design continue to bounce around the web. The Luce, an electric sedan with a $650,000 price tag that Ferrari presented with pomp and circumstance at the Quirinale in Rome on Monday, has paid dearly for its coming out from behind the curtain. Since Monday, the automaker has been suffering an avalanche of complaints and skepticism about the Luce. It’s not just the price—which is high even for a Ferrari—but what the car represents and how it fits into the brand’s long and storied legacy. The day after the EV’s debut, Ferrari stock dipped 8 percent. Luca Cordero di Montezemolo, Ferrari’s former chairman, said, “We risk the destruction of a myth.” Carlo Calenda, an Italian senator and the country’s former economic minister, called the release an “aesthetic and technological insult,” and took the opportunity to attack John Elkann—the leader of the Agnelli family, which owns a controlling stake in Ferrari—and his management of the …