Zendaya’s Best Red-Carpet Looks From Her ‘Spider-Man: Brand New Day’ Press Tour
After legendary promotional tours for Dune, Challengers, The Drama, and The Odyssey, it was hard to imagine how Zendaya could top herself at her next premiere. The Euphoria star swung from ancient Greece and straight into the Marvel universe for Spider-Man: Brand New Day, and that hard work has paid off, as that movie has made a jaw-dropping $1.67 billion globally, as of this writing. Can we credit some of those ticket sales to her spider-themed red carpet looks, expertly assembled by image architect Law Roach? How can we not? The duo’s secret can be summed up in two words: method dressing, that is, the narrative art of tailoring one’s appearances to the project or role at hand. Zendaya and Roach are widely credited with popularizing this approach, leveraging the well-established power of clothing as a tool for communication. When it comes to method dressing, the 29-year-old newlywed—a fashion icon perched on her high heels—makes masterful use of that tool. For the promotional tour for Spider-Man’s latest adventure, Roach juggled archives from major fashion houses, …








