WWDC Will Be Tim Cook’s Swan Song. I Expect Something Siri-ous
“I love Apple, and I consider it the privilege of a lifetime to have worked here for almost 14 years, and I’m very excited about this new role.” That’s how Tim Cook opened the iPhone 4S event in October 2011, his first product launch as Apple’s CEO. Fifteen years later, we’re on the precipice of another landmark Apple event for the chief of one of the world’s most iconic and valuable companies. This Worldwide Developers Conference will be Cook’s last before he hands over the reins to incoming CEO John Ternus in September, likely just ahead of that month’s iPhone event. There’s not really a leadership change playbook at the company, as Cook took over from Steve Jobs as his struggle with pancreatic cancer took a turn for the worse. That makes this moment uncharted territory. WWDC, Apple’s annual software developer conference, has hosted many exciting product launches across the years, from the first iOS to Apple Silicon to Apple Intelligence. It’s a moment of hellos, rather than goodbyes — but this one will be …








