The Mastermind Behind Those Viral Dua Lipa AI Wedding Photos
“I’ve always believed that a meme can sometimes say more about contemporary culture than a thousand-word article,” says Rick Dick, the daring meme-maker who recently went viral for his AI-generated images of Dua Lipa’s wedding. Jacob Elordi as a Chanel mermaid. Pope Leo XIV clad in Schiaparelli haute couture. Leonardo DiCaprio as a Victoria’s Secret angel, wings included. The daring, enigmatic meme-maker Rick Dick, whose first name is Riccardo (he does not share his last name), has been entertaining the fashion corners of the internet since he started posting on Instagram in 2017. Back then, he would make collages and inventive images in Photoshop that were niche in their humor but spoke to the fashion community—say, Bella and Gigi Hadid wearing Zaha Hadid buildings as skirts. In 2022, he started investigating the capabilities of AI, and the visuals became bolder—King Charles III wearing Barbie pink, and a zombie version of the late Karl Lagerfeld, both at the Met Gala. His following and reach steadily grew, but he was still somewhat of an insider’s secret. And …


