South Korean ministry to shun Starbucks vouchers in ‘Tank Day’ campaign backlash
SEOUL: South Korea’s Interior Minister said his ministry would stop offering products from companies that “make light” of the country’s democratic history, after a public outcry over a Starbucks Korea marketing campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters. The coffee chain launched its “Tank Day” campaign on the same day as the anniversary of the May 18 Gwangju uprising, when the then-military government sent in troops and tanks to suppress mass rallies for democracy. “Conduct that makes light of that history or consumes it as commercial material is an issue that can never be taken lightly,” Yun Ho-jung wrote on X late on Thursday (May 21), expressing deep regret over what he called Starbucks Korea’s “anti-historical conduct” and saying the Ministry of the Interior and Safety would no longer offer products from companies that made light of the history and value of democracy or used it as commercial material. Shinsegae Group, the coffee chain’s South Korean licensee, fired Starbucks’ local chief executive this week over the campaign, saying it was inappropriate. …






