NCAA renews trademark fight with Kalshi over March Madness markets
The National Collegiate Athletic Association (NCAA) is again turning up the pressure on prediction market operator Kalshi, this time tying its trademark concerns directly to March Madness, the association’s signature men’s and women’s basketball tournaments. The NCAA claims that Kalshi has used its name, marks and event branding in ways that suggest an official link. March Madness is owned and controlled by the NCAA, and the association says any implication of endorsement or verification crosses a legal line. In a statement sent to ReadWrite, the NCAA made its position clear: “The NCAA has previously addressed issues with Kalshi illegitimately using NCAA marks for their offerings. This continues to be a misrepresentation of any NCAA involvement, and we have requested immediate removal of NCAA trademarks.” “The NCAA has previously addressed issues with Kalshi illegitimately using NCAA marks for their offerings. This continues to be a misrepresentation of any NCAA involvement, and we have requested immediate removal of NCAA trademarks.” @NCAA told @RWW — Suswati Basu (@suswatibasu) February 21, 2026 The rebuke builds on months of tension …








