If you’ve ever suffered the unfortunate fate of applying too much cologne on your way out the door, you know that it’s an irreversible misstep that leaves you with basically no choice but to spend the next few hours steeping in the consequences of your actions. Thankfully, there’s a pretty simple way to avoid it entirely—even when you’re in a hurry. There’s no reason why applying cologne should ever feel like a roll of the dice. The proper technique—as we’ll explain in detail below—is as foolproof as it is effective. That said, achieving a balanced scent (and your intended vibe) is about more than just application. What you choose to spray on is just as important as how you do it, with factors like concentration, bouquet, and even seasonality playing a role. From finding the best cologne for you to applying it like a pro, here’s how to get it right on the nose. Cologne Concentration Determines Its Strength When we use the word “cologne”, we’re just using a consumer term that includes all fragrances …