Sony Pictures TV, IMG Licensing Team for ‘Breaking Bad’ (Exclusive)
IMG Licensing and Sony Pictures Television will team up to develop a global licensing program for the Breaking Bad franchise. The Hollywood Reporter can reveal that the multi-year collaboration will deliver consumer products, brand partnerships and immersive fan experiences worldwide — all themed to one of the biggest television shows in history that saw Bryan Cranston’s Walter White turn to making and selling meth following a terminal cancer diagnosis. The licensing deal will span the entire franchise, including the flagship, Emmy-winning series, which ran from 2008 to 2013, as well as prequel spinoff Better Call Saul (2015-2022) and the 2019 feature film El Camino with returning star Aaron Paul. IMG Licensing will work closely with Sony Pictures Television and series creator Vince Gilligan to “identify strategic partners across key categories including premium apparel, collectibles, food and beverage, home decor, travel, publishing, and experiential activations.” The program will target major markets globally, focusing on collabs that will resonate with long-time fans, while simultaneously introducing the franchise to new audiences. “Breaking Bad, Better Call Saul, and El Camino …









