SPUR publishes ‘common language’ for tracking AI use of publisher content
SPUR logo Publisher AI standards coalition SPUR has shared details of a proposed “common language” for tracking content usage by AI companies. SPUR aims to come up with a standard technical foundation for how AI platforms report on use of the content they scrape. This could be used by publishers when agreeing licensing deals. SPUR was launched at the start of the year by The Guardian, the Financial Times, BBC, Sky News and The Telegraph and has since added more than 20 other publisher members. Financial Times chief executive Jon Slade said: “Tracking how AI systems use content creates benefits for everyone involved. A common standard means AI systems and their users benefit from better, more relevant outputs. “For content creators, seeing how and where their work brings value within the AI environment helps them understand where to focus energy and resources for that audience. “It’s a virtuous circle that we’ve seen work time and again across the industry: when publishers know what resonates with a particular audience, they produce better work and everyone up …








