Hooters aims to rebrand as family-friendly restaraunt
Hooters is attempting to shift its brand image, according to CEO Neil Kiefer. Source link
All posts tagged: rebrand
Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Hooters is turning over a new wing, aiming to trade its spicy image for a more family-friendly “neighborhood” flavor. The restaurant, famous for its female servers and their revealing uniforms, is rebranding back to its original concept, which CEO Neil Kiefer described as “a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax.” “It’s a neighborhood place that many families frequent, and singles and couples,” Kiefer told People. Kiefer, 74, has been involved with Hooters since its early days, beginning in 1983 when he joined the company as its attorney. He later became CEO in 1992, taking on a leadership role during a period of expansion for the chain. He said that in the early 80s, Hooters …
Andrew Mountbatten-Windsor planning ‘personal rebrand’ in line with brother King Charles
Andrew Mountbatten-Windsor made plans for a personal rebrand and to start his own conservation non-profit just months before he was forced out of royal duties, it has been reported. According to leaked emails seen by The Daily Telegraph, the former Prince, 66, wanted “a legacy” and to “take up the mantle of conservation” from his brother when he became the King. © Getty ImagesThe former Prince was stripped of his titles in October The correspondence is said to detail plans for a non-profit called The Royal Conservancy, which was being drawn up just months before the former Duke’s BBC Newsnight interview and the second arrest of his former friend and convicted sex offender, Jeffrey Epstein. The emails reportedly suggested that potential backers from Europe, the Middle East and the US meet at Buckingham Palace in 2019 to draw up a three-year business plan. However, the alleged correspondence revealed that the venture failed due to a lack of funding and not having sign-off from the Cabinet Office. Andrew latest News of the leaked emails comes just …
Trump and Latin allies push rebrand of failed War on Drugs
At the first summit meeting of the Shield of the Americas on March 7, more than a dozen countries in the Caribbean and Latin America signed a joint security declaration with the U.S., which called for increased cooperation on international security. The signatories agreed to “join a coalition to combat narco-terrorism” and advocated for the policy of “peace through strength.” The Shield is President Donald Trump‘s new international coalition to combat drug cartels in the Americas — but experts say it uses old, heavy-handed tactics, with a focus more on centralized control than real results. Following her ouster as head of the Department of Homeland Security, Kristi Noem was appointed — or, as some have argued, demoted — to Special Envoy to the Shield, where she said the U.S.’s interests lay in helping nearby countries “with their borders and the challenges they have.” “This is intended to be a group that works together to ensure we’re defending our own sovereignty, we’re each defending our own security and economic prosperity,” Noem said at the summit. Notably …
Philadelphia Art Museum Reverses Rebrand to Philadelphia Museum of Art
Four months after announcing a snazzy rebrand from the Philadelphia Museum of Art to the Philadelphia Art Museum, the institution announced that it is reversing course. As of Wednesday afternoon, the museum will again be known by its longtime moniker. In a press release, the museum said that it would retain its new griffin logo and brand identity unveiled in October while also returning to the Philadelphia Museum of Art. The decision, it said, reflects “the recommendations of an interdisciplinary task force of museum trustees and staff, which examined the process and rollout of the rebrand, and commissioned surveys of museum staff, trustees, members, and the Philadelphia-area public.” Related Articles The museum’s board of directors voted unanimously in favor of the decision in a special meeting convened Wednesday. “An essential part of brand stewardship is innovating, and also listening,” said Daniel Weiss, the director and CEO of the institution. “The new logo, with the griffin, is a bold, yet historical approach that we are heartened to see is being embraced by the public. Returning to …
Sundance Now to Rebrand as Streaming Service for Indie Film
As the Sundance Film Festival gets started with plenty of independently produced films on offer, AMC Networks is announcing that Sundance Now is rebranding as a streaming service focused on indie film and festival titles. The rebrand comes amid a small wave of new exhibition opportunities for independent films, which have had trouble selling out of film festivals amid Hollywood’s larger contraction. Last year, Letterboxd, the cinephile-led social platform, launched a new film rental program, Video Store. Sundance Now, now priced at $7.99 a month, will bring “the festival directly into viewers’ homes with films straight from their theatrical runs,” according to today’s announcement, promising a library that is “algorithm-free.” The Sundance Now streaming service will have monthly, post-theatrical film premieres, including titles from the AMC Networks’ sister shingle, the Independent Film Company, like 100 Nights of Hero starring Emma Corrin, Maika Monroe and Charli XCX and Forbidden Fruits starring Lola Tong and Lili Reinhart. Other highlights will include new spotlight titles added every Friday and an overall curated library with refreshed monthly collections. Film festival …
Philadelphia Art Museum Executive Behind Controversial Rebrand Resigns
The marketing executive behind the Philadelphia Museum of Art’s divisive rebranding campaign has resigned the Philadelphia Inquirer reports. Paul Dien, who joined the museum in 2023 as chief marketing under former museum director and CEO Sasha Suda, will leave effective February 1, the museum confirmed. According to The Philadelphia Inquirer, Dien has accepted a consultancy position; the museum did not provide further details. Dien, who previously served vice president of advancement and partnerships at the Grammy Museum in Los Angeles, oversaw the museum’s name change and updated visual identity. Formerly known as the Philadelphia Museum of Art, the institution unveiled its new identity last October as the Philadelphia Art Museum. The campaign included a website overhaul and redesigned logo with custom typography. Ryan Moore, executive creative director and partner at Gretel—the branding and design studio that worked with the museum—said the campaign’s main objective “was to ‘come down the steps’ by putting the museum in dialogue with its community”. Related Articles At the campaign’s debut, Suda said that she hoped the rebrand would boost attendance …
Great British Railways: How much of your cash has been spent on trains rebrand? | Politics News
More than £30,000 of taxpayer money has been spent on creating a new logo for nationalised rail services, Sky News can reveal. Transport Secretary Heidi Alexander unveiled the emblem for Great British Railways (GBR) last month, the brand which nationalised trains in England will fall under. Politics Hub: Follow latest updates As well as a fresh logo, which features the familiar double arrow symbol used by British Rail when the country’s trains were last publicly owned, carriages are also getting a paint job. Image: The new livery of Great British Railways. Pic: Department for Transport Ms Alexander insisted this “isn’t just a paint job”, and said the design “represents a new railway, casting off the frustrations of the past”. But it can now be revealed that the exercise to design the logo and paint job cost £32,400. A Freedom of Information request sent by Sky News found more than £27,000 – excluding VAT – was spent on audience and accessibility testing for the redesign, using a specialist agency. The total £32,400 figure included creating a …
This Zodiac Sign Experiences A Total Rebrand In 2026, Says An Astrologer
One zodiac sign experiences a total rebrand in 2026, according to professional astrologer Evan Nathaniel Grim, who explained that “this zodiac sign is destined to go through a total reinvention of self” this year. While change isn’t always easy, this rebrand “couldn’t come at a more perfect time” for this astrological sign who’s ready for things to improve. According to Grim, this sign has been dealing with “some very dark undercurrents” that are finally ready to be addressed and released. In 2026, Grim said, these “hidden energies” finally surface, allowing this astrological sign to move on. Aquarius experiences a total rebrand in 2026. Design: YourTango As Grim explained in a video, Aquarius experiences a much-welcome “reinvention” in 2026 as they “align their inner and outer self.” While it won’t happen overnight, Grim explained that those with this zodiac sign have likely already seen some glimmers of change that make the future look promising since Pluto, “the planet of destruction and rebirth,” has “been in and out of their sign since early 2023.” While it takes …
Why a 2026 rebrand is the most toxic way to start the year
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more New Year’s Resolutions have, in recent memory, been quite a straightforward tradition. In a now-infamous scene of the 2001 film adaptation of Helen Fielding’s Bridget Jones Diary, Renée Zellweger sits cross-legged on her floor with last night’s smudged eyeliner down her face and yesterday’s underwear stuck to her leg, promising to become a better person. “1) Obviously, will lose 20 pounds,” she writes in her new journal. “2) Always put last night’s pants in the laundry basket. 3) Equally important, will find nice sensible boyfriend to go out with and not form romantic attachments with any of the following: Alcoholics, workaholics, commitment-phobics, peeping Toms, megalomaniacs, emotional f***wits or perverts.” A long way back from this fictional, but ever relatable, list of betterments, are the …