Selection of Future plc brand logos from Future website At least 60% of Future plc revenue still comes from brands that rely on Google as a major source of website traffic. Future revealed the scale of its continued reliance on Google as it published its half-year results for the six months to 31 March on Thursday. Revenue was down 8% year on year to £349.1m for the period while profit before tax was down 67% to £18.4m. Operating profit was down 53% to £32.7m and operating profit margin dropped from 18% to 9%. Adjusted EBITDA (earnings before interest, taxation, depreciation and amortisation) was down 24% to £83.3m. Future’s share price rose 11% after the results were published and it currently has a market cap of £280m, down from around £4bn in December 2022. Investors’ Chronicle on Thursday said the shares had risen “but only because things could be worse”. Chief executive Kevin Li Ying said the company has made “meaningful progress” on new revenue sources such as helping brands with optimising to appear in AI …