K-pop has not only conquered the world, it has brought the world to South Korea. That was the somewhat unsurprising headline finding of a new research study commissioned by Airbnb as part of its ongoing collaboration with some of the country’s biggest music stars. Last week, Airbnb threw open the doors to a neon-lit, fully immersive experience created in partnership with K-pop boy band Cortis. At the same time, the company quietly dropped an in-depth report titled “Korea Calling: How K-Culture Is Driving a New Generation of Travelers into Korea.” While the Cortis experience lit up social media as fans flocked to central Seoul in hopes of getting a glimpse of one of K-pop’s fastest-rising groups, the research study laid bare the savvy strategy behind the global travel brand’s growing efforts to align its identity in Korea with the country’s greatest cultural exports. Airbnb’s report, which was based on a survey of several thousand international guests to Korea, found that 94 percent of visitors and prospective travelers to the country say K-culture influenced their interest …