TV Shoppers Want Big Screens and the Best Pictures, but Their Budget May Not Cut It, CNET Finds
The Super Bowl is less than two weeks away, and you may have your sights set on a new TV, especially if you contemplated buying one during October or Black Friday sales. But how much are you willing to pay for the TV you really want? CNET’s TechPulse findings show that US adults plan to spend an average of $1,177 on a new TV. In fact, that’s how much CNET’s TV editor, Ty Pendlebury, said he would spend. Yet 42% expect to make some sacrifices on their TV wish list, including a bigger screen (11%) and high-quality pictures (6%). Luckily, since the 2026 models will come out this spring, now’s a good time to score a deal on a 2025 model. For example, the Samsung S90F OLED TV is our Editor’s Choice for the best all-around TV. Last year, it cost $2,500 at retail price. Now, you can find the same TV for $500 to $1,000 less, depending on the size and retailer. It has top-notch OLED picture quality and fast motion. Here’s a deep dive into what else CNET’s …
