New York Times chief: How and why publishers should fight AI ‘tsunami’
New York Times chairman and publisher AG Sulzberger at the WAN-IFRA World News Media Congress on 1 June 2026. Picture: WAN-IFRA New York Times chairman and publisher AG Sulzberger has urged publishers to do more to fight the oncoming “tsunami” from AI giants jeopardising the information ecosystem. Sulzberger set out ways for news companies “both to stand up to abuses by AI companies and to prepare our own organisations to succeed in this new era” in a keynote speech on Monday at the WAN-IFRA World News Media Congress in Marseille. Warning that AI companies are committing “brazen theft” of intellectual property, Sulzberger revealed the New York Times has already spent more than $20m on its lawsuits against OpenAI/Microsoft and Perplexity since December 2023. This compares to the more than $2bn he revealed as the cost to The New York Times in 2025 alone of producing nearly half a million pieces of journalism, including articles, photos, videos and podcasts. Despite its strong stance, The New York Times has also done AI licensing deals such as with …








