During Pride Month, “Rainbow Washing” Isn’t Enough
It’s June, and many cafes, bars, shops, restaurants, schools and other businesses, including therapy spaces, are awash with multicoloured flags and banners in overt displays of solidarity with lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) communities. Or so they claim. June is Pride month, and an important reminder, if one were needed, to acknowledge diversity and celebrate and welcome all members of our communities. But many corporations seem guilty of what has become known as “rainbow-washing” in June when, for the rest of the year, they’re ambivalent at best and un-LGBTQ-friendly at worst. I am a year-round LGBTQ+ and TNBGQ (transgender, nonbinary, gender questioning) ally and advocate. I display Pride and straight ally flags in my therapy room and in the office where I conduct online meetings. There are books on the shelves of my therapy room about gender and sexual diversity suitable for readers of different ages and ethnicities, which are visible to all clients, all the time. I display the straight ally flag in visual marketing on my business cards and website, as well …







