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Kobo is the Kindle alternative that most people never consider

Kobo is the Kindle alternative that most people never consider


I have two Kobo e-readers on my nightstand right now, a Clara Colour and a Libra Colour, and I use them both more than I ever used my Kindle. I didn’t set out to switch ecosystems (though the less of my money goes to Amazon, the better), but Kobo does several things that matter to me as a reader that Amazon simply doesn’t. If you’ve been assuming Kindle is the default and Kobo is a niche alternative, that assumption is worth revisiting.

The hardware: what Kindle doesn’t offer

Two models, but one clear value

The Kobo Libra Colour ($219.99) has a 7-inch E Ink Kaleido 3 color display, 32GB of storage, IPX8 waterproofing, Bluetooth for audiobooks, physical page-turn buttons, and optional stylus support via the Kobo Stylus 2. The Kobo Clara Colour ($149.99) runs the same screen technology in a smaller 6-inch body with 16GB of storage and no buttons.

The closest Kindle equivalents are the Kindle Paperwhite (2024), which starts at $159.99 with lockscreen ads and $179.99 without. The Kindle Colorsoft 16GB is $249.99 and, notably, has never been sold with ads at all. The Libra Colour lands between them on price, with color, physical buttons, and stylus support that neither Kindle offers. No current Kindle has physical page-turn buttons at all.

I’ve taken to using the two Kobos the way I read with paperbacks and hardcover books. The Libra Colour is my main home reader, as it’s got buttons, a bigger screen and a stylus for annotations if I want it. The Clara Colour is what I grab when I’m headed out kayaking or to the beach. It’s small enough to fit in a dry bag and light enough that it’s easy to toss into a backpack. both are IPX8 waterproof, but the Clara just feels like it travels better.

Kobo’s real killer feature

OverDrive is built right into the device

Overdrive page on Kobo

This is the single biggest reason I switched. Kobo has OverDrive (the library borrowing platform behind the Libby app) built directly into the device’s interface. You sign in with your library card once, and from that point, browsing your library’s digital catalog works the same as browsing Kobo’s own bookstore. Tap a book, borrow it, read it. The whole workflow lives on the device. If you’re browsing the Kobo store, you can click through from any book’s purchase page to it’s entry on Overdrive; it’s more about getting you access to books than selling you a copy.

On a Kindle, borrowing library books requires a phone or computer running the Libby app. It works, but even this tiny friction makes the Kobo solution that much better. Rakuten, Kobo’s parent company, owned OverDrive for years, which explains why the integration is so clean. As Android Police put it, with Kobo you don’t need your phone, a computer, or a cable to borrow a library book; the whole process lives on the device. You can still use your phone’s Libby app and access the books on your Kobo, you just don’t have to.

Since I use my public library often, this difference alone makes the switch worthwhile.

The open ecosystem

No proprietary format lock-in

The StoryGraph web page

Kobo supports EPUB natively, which is the standard for e-books outside of Amazon’s ecosystem. If you buy a book directly from a publisher’s website, grab a title from Project Gutenberg, or pick up a novel from Bookshop.org, you can just drag it onto your Kobo via USB and read it. You don’t have to convert or use a third-party tool to get it on your Kobo.

Kindle supports EPUB now, too, but you can’t just connect your Kindle to your PC and transfer your files over directly. YOu’ll still have to route everything through the Send to Kindle platform, which adds another layer between you and your files. Kobo also supports CBZ and CBR comic book formats, which makes it a better option for graphic novel and manga readers (though the colors are still better on something like an iPad, though).

One thing to note, however. Kobo doesn’t offer cloud backup for sideloaded books the way Amazon does. Personal EPUB files stay on the device you put them on (as well as wherever you store them on your computer). That’s not a dealbreaker for me, but it’s worth knowing going in.

Better yet? Kobo is the first e-reader with native StoryGraph integration, launching in June 2026. StoryGraph is the independent book-tracking platform that pulled me and other readers away from Amazon’s Goodreads, and the integration will automatically syncs your current reads, progress percentages, and finished books (both e-books and audiobooks) to StoryGraph.

The color screen is good enough, and cheaper than Kindle’s version

Kaleido 3 covers most readers’ needs

Clara Colour on desk

Both of my Kobo models use E Ink’s Kaleido 3 panel, the same underlying tech that the Kindle Colorsoft does. Kobo’s black and white text is sharp and paper-like, while the color mode (at 150 PPI) is a bit limited on detailed artwork and small comic text, but it handles book covers well. Some reviewers note that Colorsoft has a better color quality, with darker, more colorful rendering and less ghosting, which might justify the extra $30 over the Libra Colour.

Amazon has a significantly larger catalog of color-optimized content too, including comics, children’s books, and magazines formatted specifically for Kindle. If color reading is your main use case, that could keep you in Amazon’s ecosystem. For readers like me, who want color for covers and illustrated non-fiction while doing the bulk of their reading in black and white, Kobo’s implementation is more than adequate, and the hardware tradeoffs (buttons, stylus support) favor Kobo.

It’s worth looking past the default

The Kobo ecosystem makes sense if you’re a huge library user, buy e-books from somewhere other than Amazon, or just want a decent color screen for a bit less than a Kindle Colorsoft. While Amazon gets most of the marketing attention and brand recognition, Kobo comes out ahead in library access, format flexibility, and physical controls. The color screens on each of my Kobos make the advantages even harder to ignore. If you haven’t checked out Kobo lately, the lineup is worth a real look.



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