Sainsbury’s stops selling brown eggs – a new supermarket rule, white s | UK | News
Sainsbury’s sparked huge consumer backlash this week by banning brown eggs from its supermarket shelves in a major shift toward selling only white-shelled varieties. The controversial move is driven by the retailer’s aggressive Net Zero targets, as white-egg-laying birds are said to be more efficient and require less environmental feed. Experts have stepped in to explain the biology of what makes eggs brown, reassuring shoppers that shell colour is purely down to the chicken breed. Consumer groups are highly critical, warning that the sudden white egg rule isolates traditional shoppers who associate brown shells with better quality. British farmers are divided over the supply chain overhaul, as many are forced to rapidly transition their entire poultry farming operations to meet the new white-egg mandate. Source link








