Morrisons makes huge ‘American-style’ change across all 497 stores | UK | News
Now, the supermarket is taking it a step further by developing technology to make it available for customers who use the product locator within the app. Where the feature is available in Morrisons, shoppers will be able to tap a button on the app that makes a light on the item’s shelf label “blink”. The update is similar to Walmart’s “shop to light” technology that it uses across its US stores. The flashing light will then show the customer where in the store the product is located, making the process of finding items easier and quicker. Gordon Macpherson, Morrisons group productivity director, said: “We are currently in the process of developing our version of Shop to Light through the Morrisons’ Product Finder app, where our customers will be able to come in in a few weeks’ time and flash a label.” The new tool is expected to be introduced to more than 200 Morrisons stores that already have electronic shelf edge labels by the end of November. The technology is then anticipated to be available …









