All posts tagged: Creator

Creator Gigi Bello on the simple gear setup she relies on for capturing content

Creator Gigi Bello on the simple gear setup she relies on for capturing content

Published by skeptic

In 2025, content creator Gigi Bello (@okaycoolgigi) took her audience on a journey. She was determined to fix the “landlord special” — a peephole on the door of her New York City apartment that had long been painted shut. The video (and its subsequent follow-ups) went viral, landing the 28-year-old CPA a feature in People and a slew of new followers. “Content creation kind of happened by accident after a few videos went viral, but I fell in love with it,” Bello says. Please use these two blurbs in the weeks ahead, thank you! Mashable 101 Fan Fave: Nominate your favorite creators today Bello’s account has otherwise been dedicated to her adventures in sourdough breadmaking and her beloved starter, Eloise. But Bello says the peephole video made her realize that “no matter what I post, if I actually care about it, other people will too.” Bello adds, “Sometimes I feel like I don’t want to be stuck making sourdough all the time (so sorry Eloise, I love you), but it made me feel better about …

Level up your workout content: Creator tips, from set-ups to AI phone tech

Level up your workout content: Creator tips, from set-ups to AI phone tech

Published by Daniella Wilson

Emilie Lavinia is a fitness, health and wellbeing writer and editor, who reports on news, trends and investigates our relationship with health. Fitness influencers are the new rockstars, amassing millions of followers and creating online communities around their training journeys. Beth Fletcher – a running creator based in Macclesfield – has built a growing audience thanks to her relatable style and ‘give it a try’ approach to fitness content. After getting into running after her dad (a keen marathoner) encouraged her to take it up, Beth went from running her first 5K to 50K and now takes part in the world’s biggest races, bringing her followers along for the ride. Beth’s view is that anyone can take up running and anyone can document it, with the right tools and know-how. “I like taking pictures, so I asked my brother, “Should I start an Instagram and start posting on there?” He said, “Sure, why not?” Then I signed up for my first half marathon. I just documented my journey and then the videos and pictures probably …

Lifestyle Creator Nara Smith Reveals Her First Cookbook, ‘Homemade’—and Wants to Clear Up Some Things

Lifestyle Creator Nara Smith Reveals Her First Cookbook, ‘Homemade’—and Wants to Clear Up Some Things

Published by Sam Flores

Smith, 24, and her husband now share four kids: Rumble Honey, Slim Easy, Whimsy Lou, and Fawnie Golden. Because of their large families and the nature of their viral content, Smith and Neeleman both tend to get cited in conversations about a conservative cultural resurgence; in 2024, Nara and Lucky Blue Smith even took their kids to visit the Neeleman clan in Kamus, Utah. But Smith herself identifies as a working mom rather than a “hardcore Mormon.” In an exclusive interview, she tells VF that she’s hoping to shift the emphasis away from online debates and back toward her real passion: cutting processed foods out of her family’s diet. Smith says she started reverse engineering things like cereal and Oreos as a young mother, after suffering a bad case of eczema. Now, the goal is to keep expanding her business outside of your iPhone screen. “Ultimately, I’m building a culinary lifestyle empire, and we’re only at the very beginning,” she says. “The most natural thing to do is put this cookbook out, and then just …

Beef Season 2 Was Inspired By 'Real-Life Incident', Creator Lee Sung Jin Claims

Beef Season 2 Was Inspired By 'Real-Life Incident', Creator Lee Sung Jin Claims

Published by Sam Flores

Oscar Isaac and Carey Mulligan in Beef If bingeing your way through the most recent season of Beef cut close to home at any point, that’s probably because creator Lee Sung Jin was inspired by incidents from real life when putting the new episodes together. The second iteration of the award-winning Netflix series focusses on two couples – played by Carey Mulligan, Oscar Isaac, Charles Melton and Cailee Spaeny – on opposite sides of a generational and class divide, who become embroiled in a feud that takes over all four of their lives. Speaking to People, writer and director Lee admitted that the “springboard” of the whole season was a “real-life incident” in which he overheard “a ‘heated debate’ coming from a couple’s home”. It was only when retelling what he heard to people of different generations and backgrounds that he realised this could form the basis of a new season of Beef. “Younger people reacted like Ashley and Austin,” he recalled. “Whereas my similarly-aged or older peers were like, ‘It’s a fight. I mean, …

Beef Creator Lee Sung Jin and Star Charles Melton on Season 2

Beef Creator Lee Sung Jin and Star Charles Melton on Season 2

Published by Daniella Wilson

When Beef creator Lee Sung Jin finally settled on the premise for season two of the hit anthology series, he had one actor in mind — Charles Melton. Lee decided to take matters into his own hands, calling up Gold House founder Bing Chen to cash in a favor. The writer-director asked to be seated next to Melton at a dinner they’d both be attending to honor the actor, so he could pitch him the second season. “I remember just being immensely flattered because I didn’t know he went to the extent that he went to sit next to me,” Melton tells The Hollywood Reporter during the show’s season two junket. “It was amazing to have Lee Sung Jin, Sonny, the creator, show me a picture of my face and say, ‘This is in the writer’s room and we’re writing it for you,’” Melton continues. “I was completely astonished.” Beef’s second season leaves behind the parking lot feuds, instead focusing on two couples, one millennial (Oscar Isaac and Carey Mulligan) and one Gen Z (Melton …

Heated Rivalry Creator Teases Season 2’s ‘More Serious Territory’

Heated Rivalry Creator Teases Season 2’s ‘More Serious Territory’

Published by Daniella Wilson

Heated Rivalry showrunner Jacob Tierney is teasing the storylines and “new challenges” that will be at the center of the queer hockey romance drama’s second season. While speaking at a BookCon panel on Saturday, alongside the book series’ author Rachel Reid, Tierney got candid about Shane Hollander (Hudson Williams) and Ilya Rozanov (Connor Storrie) being “in much more serious territory” in the second installment, set to be released next year. “It’s different. It really is different,” he said. “And the challenge of it, from an adaptation point of view, is that you’re in much more serious territory. A lot of the initial — there’s still lots of flirting and lots of sex — but this kind of danger, this kind of hotel-room-adolescent-sex stuff is largely gone. And so it presents really new challenges.” After Shane and Ily confessed their love for each other at the end of season one, season two — which will focus on The Long Game, the sequel to Heated Rivalry in Reid’s Game Changer series — sees the couple navigate being in a secret …

BookCon 2026: ‘Heated Rivalry’ author Rachel Reid and show creator Jacob Tierney are in conversation for the first time

BookCon 2026: ‘Heated Rivalry’ author Rachel Reid and show creator Jacob Tierney are in conversation for the first time

Published by skeptic

The first panel at BookCon drew lines of fans an hour before its start. Fans have shown up in style. I spotted dozens of iterations of t-shirts with the faces of actors Hudson Williams and Connor Storie plastered on them. Boston Raiders, Montreal Metros, and New York Admirals jerseys are in abundance, too. 3,000 fans are here, waiting to see Rachel Reid and Jacob Tierney in conversation for the first time. But while this may be the first public conversation between the Heated Rivalry author and show creator on a grand stage, it’s clear that these two have been in perfect sync since their first Zoom call. Moderated by former Teen Vogue editor-in-chief Versha Sharma, Reid and Tierney took to the stage at BookCon for a session called “Game Changing TV: Heated Rivalry.” The conversations spanned across their entire collaboration, from their very first DM to the music that makes the show, to how their lives have changed since the show aired. Tierney, whose knack for comedy shines through, discussed how the show moved at …

Mint creator pitches spin-off for key character and addresses future

Mint creator pitches spin-off for key character and addresses future

Published by Daniella Wilson

As new BBC drama Mint arrives on screens, the show’s creator Charlotte Regan has teased whether we could see more beyond its first eight-part season – and revealed the character she would most like to see a spin-off for. Speaking exclusively with Radio Times alongside star Benjamin Coyle-Larner, Regan was asked which moment, or moments, from the series she was most looking forward for viewers to see, and they centred primarily around one character – Lindsay Duncan’s Ollie. The matriarch of the show’s central crime family, mother to its head Dylan, and grandmother to the show’s lead character Emma, Ollie is a formidable force, and one Regan is excited for fans to meet. “I think I always look forward to people seeing Ollie’s moments, and seeing Lindsay as Ollie,” she said. “It feels different to other things I’ve seen her in. Even the first day I saw her on set, I was like, ‘Oh my God, that’s a proper transformation.’ So, I think I get excited for people to meet Ollie.” “I would love a …

The creator of sports drinks is embarking on a major brand shift to market toward non-athletes

The creator of sports drinks is embarking on a major brand shift to market toward non-athletes

Published by Daniella Wilson

Get the Well Enough newsletter with Harry Bullmore for tips on living a healthier, happier and longer life Get the Well Enough email with Harry Bullmore Get the Well Enough email with Harry Bullmore Gatorade, the brand synonymous with sports performance for six decades, is embarking on a significant strategic shift, broadening its focus beyond elite athletes to target everyday hydration needs. Its parent company, PepsiCo, announced the move, aiming to reach non-athletes seeking hydration solutions for activities ranging from long flights to walks or even recovering from a hangover. New packaging will emphasize the scientific backing and specific benefits of its diverse product line. This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages. Jack Doggett, a food and drink analyst at Mintel, highlights that 60% of sports drink purchasers are not athletes but are drawn to functional ingredients like electrolytes for hydration and carbohydrates for energy. “People are using these drinks more for wellness and daily maintenance,” Doggett observed. “It’s easy to say that the wellness consumer is …

DTF St Louis ending explained as creator responds to Floyd killer reveal

DTF St Louis ending explained as creator responds to Floyd killer reveal

Published by Daniella Wilson

**Warning – contains full spoilers for the DTF St Louis finale.** All seven episodes of DTF St Louis are available for streaming on HBO Max, Sky Atlantic and NOW, with the cathartic conclusion of Steven Conrad’s American dark comedy miniseries now revealed. The show follows the lives of three adults, Clark (Jason Bateman), Carol (Linda Cardellini) and Floyd (David Harbour), who find themselves embroiled in a love triangle in an attempt to escape suburban discontent through a dating app named DTF St Louis. Following many tense twists and turns, Floyd is found dead in a pool locker room. And after six episodes of pinballing viewers between different theories and suspects, the show lands on a more quietly painful note as it is revealed that there was in fact no killer – Floyd died by suicide after purposely ingesting the lethal Bloody Mary. The grubbiness of romantic jealousy on which the show centres here seems to fade away as a deeper emotional truth emerges, with creator Conrad telling Variety: “I would hope that the audience has …