AI labs are buying data from dead startups to train their models
SimpleClosure added data sales to its services in April. Its Asset Hub platform helps founders sell their code and workspace data—emails, chats, documents. Buyers include foundation AI labs, vendors that construct simulated workspaces for AI training, and mature tech companies building their own models. Asset Hub has handled over 150 deals and expects to return over $10 million to startups by the end of 2026. CEO Dori Yona has seen these transactions, once rare and “somewhat taboo,” become increasingly routine, with 47% of SimpleClosure deals now including code or data sales. And it’s got company. Industry rival Sunset also has a rapidly growing data resale business. Founder and CEO Brendan Mahony says Sunset values a dying client’s assets by head count, years in operation, volume of data, and how the team used its tools. Particle board, he says, is a good analogy: “This operational exhaust data is like the wood shavings that everyone thought had no value, but it actually has a ton.” Demand for defunct companies’ data emerged suddenly last year, as AI training …







