“People want something that lasts them a long time, that is quality, that is useful,” says Google senior director Alexander Kuscher. “Eventually, when it breaks or when you lose it, you get a new one because you feel taken care of. So I think that builds trust, and the trust is important.” Flex started as an enterprise service for businesses; Google offered companies worried about security vulnerabilities on aging hardware a way to easily update to a more secure operating system. Or, at least, one that still received updates. After a while, other users started to get ahold of the software, downloading and installing it on their own USB sticks for their personal machines. “We didn’t make it particularly easy at the time,” Kuscher says. “But people did it.” What led to the more consumer-oriented push of ChromeOS Flex—like this partnership with Back Market—was the end of software support for Microsoft’s Windows 10 operating system last fall. While the OS still technically works, it stopped receiving security updates, and Microsoft has encouraged users to update …