Steph Curry Is Entering a Bold New Sneaker Era
The wait is over. After Stephen Curry split from his longtime shoe sponsor Under Armour in November (taking his Curry Brand shingle along with him), sneakerheads were left wondering where the generational NBA superstar would set up shop next. Was a return to Nike, the brand he began his pro career with, in the cards? Would he go across the street to Adidas, or perhaps link up with the hoops upstarts at New Balance? And most importantly: After years of lackluster kicks at UA, would the Chef finally get a signature model worthy of his magnetic personality and landscape-altering talent? Now, following a season spent rocking a slew of cult classics from across the basketball-shoe spectrum (many of which he recently auctioned off to support his foundation), the Golden State Warriors icon has finally given us a definitive answer: Steph Curry is officially a Li-Ning man, penning a reported $400-million, 10-year contract with the Chinese sportswear giant. If you’re surprised Curry didn’t link up with any of the other more obvious names in the game, …
