The cornerstone of being a lifestyle guru is that you must have a lifestyle that people want. One that walks the fine line between envy—envy implies an undercurrent of resentment, a will-come-to-your-house-with-pitchforks-if-you-mess-up energy—and defeated acceptance, where the way you live is unfathomable, untouchable. (See: anyone with a gigayacht.) And the best tightroper in the business might be Jenni Kayne, the California-based, well, lifestyle guru.

She has a clothing line, Jenni Kayne, that sells attainable, aspirationally priced cashmere sweaters and suede clogs that look like they belong to a Nancy Meyers heroine. She has a home decor business, Jenni Kayne Home, featuring bouclé and soft neutral furniture that embodies cozy, quiet luxury. She has Oak Essentials, a clean skin care line that includes a moisture-rich balm and Blue Tansy lotion. And she has three books with Rizzoli—her latest, Pacific Natural Everywhere, is out this week. Across its glossy pages are earthy modernist homes across different Pacific regions, from Big Sur to New Zealand.

All together, Jenni Kayne makes around $140 million in reported revenue. What makes it so different from all the other cashmere, chairs, and cream out there? Everything about it simply exudes a calm, rustic California ease. Kayne embodies it herself too: The Los Angeles native resides in a modernist home, designed by the famed architect Vincent Van Duysen. It’s filled with cream furniture, wood-beamed ceilings, modern art, and seasonal blooms (in February, that’s white tulips). In the mudroom are an array of gardening hats, and outside the door are several pairs of what Kayne calls “gardening clogs”—rubber shoes to throw on to peruse the grounds, which include an in-ground pool, oak trees (protected in LA), a meditation area on a redwood stump, and a barn with goats, ponies, and a rescue pig. There’s also a cold plunge out there somewhere.

Here, a day in the California-charmed life of Jenni Kayne.

6:45 a.m.

Kayne wakes up. She drinks Sarah Wragge Wellness Alkalize Greens in water and makes a chai latte with almond milk. Then its time for her skincare routine. She uses their balancing mist, peptide serum, vitamin C, and ritual oil, from her own line Oak Essentials.

7:15 a.m.

First, a school run—then, a doctor’s office run: one of Kayne’s three children is sick. Afterward, she does pilates in her at-home studio. Usually, if she has time, she’ll go ride her horse, Mezze, at the local equestrian club. But today, there aren’t enough hours before the workday begins.

9:00 a.m.

Shower and skincare refresh—including adding Merit’s cult favorite mineral sunscreen. For an outfit, she chooses a Jenni Kayne turtleneck and a jacket from The Row.

9:30 a.m.

Her team is over at her house, giving a walk-through to an interiors editor who is interested in seeing the house, which is considered an architecturally significant one in Los Angeles. Her gentlemanly Spinone Italiano, Tag, follows along as they mill about her cream furniture, gazing upon her coffee table books (which include Rose Uniacke at Home and another on Richard Diebenkorn).