It’s that time of year again – Amazon Prime Day is officially returning this month. Taking place from 23-26 June, thousands of deals will be available across beauty, tech, appliances, books and more. The catch? The offers are exclusively for Prime members.

Second only to Black Friday, Amazon Prime Day is the sale to bookmark if you’re thinking of making a big purchase – think Ninja air fryers, Shark hair tools or Apple AirPods.

Previous Prime Day events have delivered some of the year’s strongest savings on big brand names such as Oura or Sony, alongside discounts on Amazon’s own products (Kindles, Fire TV’s and more). So if you’ve been planning to upgrade your old TV or treat yourself to a new electric toothbrush, now’s the time.

If you’re not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).

With years of experience as a shopping expert, I’ll be keeping an eye on all of the best deals as they pop up, sifting through deals to separate the duds from the real bargains, and sharing details on the best deals to snap up.

Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June, making it one of the earliest slots of the sale event so far. While the retailer hasn’t released the full list of discounts yet, it has promised a schedule of daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks and “epic Prime deals” spread across the event. Based on previous years, I’m expecting some of the steepest discounts to be across luxury beauty, home appliances and tech.

Prime Day is Amazon’s exclusive shopping event for Prime members, with an offer of limited time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one off thank you to subscribers, but proved so popular that it now runs three times a year, returning in summer and again in October (often marking the unofficial start of Christmas shopping season) and March as Prime Big Deal Days.