Damian tells Vanity Fair that he personally has been collecting vintage kits for years, picking them up as souvenirs on the international shopping trips he and Avigail take.

“For me personally, it’s been a lifetime of soccer jersey and football—as I call it—fandom,” he says. “I’ve been trying to make the worlds collide for many years.” The scads of new jerseys has led to an “oversaturation” of current options, he says, which makes a vintage kit, with its accompanying history, an even more exciting option in his eyes.

Anyone can walk into a Nike store and grab a 2026 USA jersey (which, for the record, Damian isn’t a fan of, explaining, “That’s not for me. I just want a stripe. I want a straight line. I want it to look like Ralph Lauren”). But the Collinses encourage fans to consider the items in the context of fashion and history, to, as Damian says, “see this bigger picture than just a jersey that you can wear. There’s a lot more to filling in the story of football, soccer, fashion, and lifestyle than just a brand-new jersey.” Of course, today’s brand-new jersey could someday be a rare treasure that the likes of the Collinses would seek out—the passage of time plus a printing glitch, a historic moment while wearing the kit, or some other unknowable X-factor, might earn a 2026 kit a spot in the Collinses’ offerings in the future.

The Collinses can and have sourced specific pieces by customer request (they tactfully do not drop names) but both say they prefer curating the store and allowing fans to explore the pieces themselves, providing details about the items’ provenance and history on the hangtags. Or sometimes, a conversation about the wearer’s background and style will lead them to an unexpected choice. Avigail describes an American woman who came in looking for a Morocco jersey for her Moroccan boyfriend. “But then she saw, ‘oh my gosh, you’ve got this England jersey, and it’s from 1990, and that’s the year that I went to the World Cup with my dad, and he’s English. I have to get it.’ That was really special. She’s like, ‘I’m gonna wear this to watch the game on Saturday,’ and it made me so happy that someone was gonna wear it like that.”

Of the duo, Damian is more of a soccer fan, and he’s been entrenched in the jersey business since youth, when his father’s company manufactured activewear and soccer jerseys. Asked what his Holy Grail jersey is, he first named a Real Madrid jersey designed for Adidas by Yohji Yamamoto that he picked up years back in Korea. “It’s black and it has a gray dragon that wraps around the whole torso,” he says. “It’s plain black, but it has a white collar, so it kind of makes me look like a priest. I love it.”

The one he hasn’t been able to track down, however, is an extremely rare kit with a personal connection, made by his dad’s company decades ago.